Create Your Brand - Integrated Marketing Communications

Marketing Manager? Read this and learn how you can become the best marketing manager. Ever.

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It’s not only about marketing. It’s about marketing yourself. That’s our mantra in St. Bonaventure’s IMC program. Are you a marketing manager (or executive)? And are you considering a graduate degree program? Let us guess… it’s because you’re looking to advance your career in some capacity? Given your experience, you likely know that in order… Read more »

Cool Stories – Megan W. ’11

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Megan brings us through her journey from Indiana, to the Jersey shore, and finally settling in Buffalo. There she discovers St. Bonaventure’s IMC program, where she takes the initiative to make a better version of herself, professionally. Megan explains the importance of the Bonas reputation, and how the connections she made lead to invaluable opportunities. Through… Read more »

Learn How To Create Your Brand At An Upcoming Information Session

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Graduate Study at the Buffalo Center Most Buffalo Center programs are offered in a unique weekend format. Each course is taken in a five-weekend module, with students taking one course at a time. Wednesday, October 16, 5:00 p.m. – 7:00 p.m. This session will be located at the Saturn Club, 977 Delaware Ave, in downtown… Read more »

How to Grow Your Professional Network to the Size of Kevin Bacon’s

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Network. Network. Network. We’ve heard it plenty of times. How about, “It’s not about what you know, it’s about who you know.” Yep. Heard that, too. We know how vital business connections are to professional success, particularly in the multifaceted world of marketing. As an institution for higher learning, we cannot discredit that it’s important… Read more »

Cool Stories – Amber P. ’10

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How IMC Alumna Amber P. Created Her Brand at St. Bonaventure Amber takes us through her journey at St. Bonaventure and creating her brand in the IMC program. With her study abroad experience interning in Oxford, England, and the tight-knit Bonnies clan that became her most helpful connections, Amber explains how she landed a super… Read more »

The Value of Peer Study to the IMC Student

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So, how well do you work with others? In college, we learn that our ability to work within a team is vital to career success– and this is particularly true in integrated marketing communications. After all, effective IMC relies on integrating diverse ideas into one, consistent message. Students come from all over the country to… Read more »

St. Bonaventure’s IMC program now offered in online format

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St. Bonaventure University’s master’s program in Integrated Marketing Communications can now be taken totally online. The 33-credit program is the second to be offered fully online by the university’s Russell J. Jandoli School of Journalism and Mass Communication, but unlike the school’s newest graduate program in Strategic Leadership — which is offered only online —… Read more »

St. Bonaventure professor to direct nation’s first hospital-based Internet addiction program

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  Dr. Kimberly Young began studying Internet addiction when only one out of 10 Americans was online.Today, when almost 80 percent of Americans spend part of their day online, she’s the program director at the nation’s first hospital-based Internet addiction detox and recovery program.The Internet Addiction Treatment and Recovery Program at Bradford (Pa.) Regional Medical Center is part of the… Read more »