Create Your Brand - Integrated Marketing Communications

Cool Stories – Eva B.

Posted & filed under News.

Eva brings us through her interesting journey from Central Europe to finding herself in a marketing position at Upstate Niagara Cooperative.  Learn about her quest to better herself as an IMC student and how the confidence she gained helped her to pursue new opportunities — like becoming the Director of Marketing & Contract Sales at… Read more »

Nine Factors to Consider: Online vs. Onsite Graduate Degree Programs

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By Basil J. Valente, O.F.M., Professor of IMC at St. Bonaventure University   “You have to do something that sets you apart from the rest of the world,” once said Gert Boyle, chairman of Columbia Sportswear Company. A graduate degree can do just that—set you apart from the rest of the world—but you need to… Read more »

IMC is for you. You list-loving strategizer, you.

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You may not be a creative guru, or social media junkie. But you love strategy, and you’re probably focused on the bigger picture. Which means you’re very organized, you have a list of things that need to get done, and you tackle them one task at a time. So here’s a list for you —… Read more »

Cool Stories – Daphne I.

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Daphne brings us through her journey of career advancement from Customer Service to her new role as Communications Supervisor for Say Yes to Education. Learn how her broad range of IMC skills and Bonaventure connections played a role in taking her career to the next level.

10 Aspects to Evaluate PR and Integrated Marketing Communications Programs

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By Basil J. Valente, O.F.M., Professor of IMC at St. Bonaventure University PR pros considering graduate programs to grow their careers must consider a host of factors before they commit their time and money to any given program. So how do you ensure that you make the right choice? By reviewing those factors against the… Read more »

Not in Marketing? Here’s Why You Should Consider IMC at SBU.

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If you’re in sales or customer service then you probably know that it’s much easier to sell something when people like you. And in today’s fast-paced, global economy, it takes much more than low prices to stand out in a crowded marketplace. You need to be persuasive and build long-lasting connections. That’s why in St…. Read more »

Cool Stories – Christopher L. ’11

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Chris brings us through his journey from an undergraduate student in Journalism/Mass Communications at St. Bonaventure, to working as a reporter in Ohio, and deciding to enter the IMC graduate program to amp up his skills and take his career to the next level. Upon graduating from the IMC program, he lands a great gig as… Read more »

Undergrad Student? Thinking About Grad School? How About IMC?

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You’re an undergraduate student. Graduation is quickly sneaking up on you. And you’re considering grad school, because you know that it’s important to your career. You need to be a standout prospect in the competitive workforce, so you need to make sure you have every professional advantage possible – and that starts with a graduate… Read more »