Create Your Brand - Integrated Marketing Communications

IMC is for you. You list-loving strategizer, you.

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You may not be a creative guru, or social media junkie. But you love strategy, and you’re probably focused on the bigger picture. Which means you’re very organized, you have a list of things that need to get done, and you tackle them one task at a time.

So here’s a list for you — the 5 Pillars of Personal Marketability – and they’re the foundation of St. Bonaventure University’s IMC program. These principles guide the coursework of our program and will help you to become a well-rounded Integrated Marketing Communications professional. (A profession that is quite high in demand, we might add.)



To comprehend the big picture of an IMC campaign, it’s critical to learn the significance of all the components and how they work together. That means spending time with designers and developers, alike, to help you gain a better understanding how your brilliant strategy is being executed.

The peer study aspect of SBU’s IMC program provides opportunity to gain valuable insight from your peers and the diverse experiences they bring to the table. You’ll learn how all the pieces of the marketing mix connect and support one another. And you’ll see how your specific skills can help to make IMC magic happen.



How does your brilliant strategy translate to different mediums and executions? And how do you defend it when you’re challenged by colleagues and clients? How do you get away from cringing (and for some of us, maybe crying) when someone tells you your idea sucks?

As a marketing communications pro, you need to be able to think on your toes and defend your strategic insight. If your strategy is really air-tight, you should be able to defend it when the creative team challenges you, right?

In SBU’s IMC program, you’ll learn to think ahead of the curve and be prepared to answer all of these questions with certainty and confidence.



Whether you’re an account executive, PR pro or marketing coordinator, you’re always looking to grow your network.

We’ve said it before, and we’ll say it again: Bonaventure graduates make up a network of some tens of thousands alumni who love to help their fellow Bonnies. From Western New York to East Asia, you’ll find your new IMC connections around the globe. But that doesn’t mean you’ll have to search the globe to find them. You can tap into our network any time, any where, with the St. Bonaventure IMC group on LinkedIn.


As a strategic thinking, organized professional, you know that your time is very valuable. You can’t afford to spend a year or more earning a graduate degree that isn’t well respected by colleagues or potential employers, or that isn’t going to distinguish you in any way. That’s why it’s important that your graduate degree is backed by a university with a proud, respected reputation, like that of St. Bonaventure’s. And with St. Bonaventure University, you can rest assured knowing that your graduate degree, whether earned online or in-person, carries with it a long and proud history, inspired for more than 150 years by the Franciscan values of individual dignity, community inclusiveness and service.



When you share your brilliant strategy with the design team, you need to exude confidence and conviction in your ideas. After all, how do you expect them to buy-in, if you can’t convince yourself? You’ll develop a distinct, professional confidence that stems from a solid understanding and mastery of integrated marketing communications. The kind of confidence that keeps you from second-guessing your brilliant strategy. And the kind of confidence that will help to propel your career — down whatever path you choose.


So if you’re thinking about choosing St. Bonaventure’s IMC program as the right path for you, why not get started today?

If you have any questions or would like more information, we would love to hear from you.


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