Create Your Brand - Integrated Marketing Communications

Dreaming of Becoming an Art Director? Take the First Step With an IMC Degree From SBU.

Posted by & filed under News.

You’re a creative mind. You like to be on the move and constantly evolving. That’s why you’re looking for a graduate degree program. And one that will not only enhance your skills, but also advance your career.

You know that your creative executions must fit cohesively to the strategies and tactics of the campaign or organization. But do you know that St. Bonaventure University’s Integrated Marketing Communications (IMC) program is just what you need to achieve this?

Our IMC program, rooted in our five pillars of personal and professional growth, is designed to provide a peer-based and thought-provoking track of learning. Students can find their own identity and growth potential within the marketing world, and find creative ways to advance their careers.



Sometimes creative folks like to work by themselves. Writers. Designers. Programmers. Developers. They hate distractions — and let’s face it: people (co-workers) can be very distracting. You know what we’re talking about, right? The good news is, we’ll teach you the value of collaborating with others. The bad news is, you’ll still have to work with other people. Fortunately, by working and studying with your peers in SBU’s IMC program, you’ll gain a better understanding of how all the pieces of the marketing mix connect and support one another, and how to make the best use of your creative talents. After all, effective IMC relies on integrating multiple channels and ideas into one, consistent message. And that’s exactly what you’ll learn to do.



Thinking on your toes and defending great creative work is an art that’s integral for a creative marketing communications professional. If you’re developing really great, compelling work, you ought to be able to back it up with some strategy and rationale, right?

In SBU’s IMC program, you won’t just learn to argue and defend your ideas. You’ll learn to think ahead of the curve, and you’ll see how sound strategy and positioning will prepare you for challenges by colleagues and clients. And you’ll know enough not to cry when someone tells you your idea sucks.



Working in a vacuum can be lonely — especially when you need advice from someone outside “your world.” The more specialized you get, the less connected you become with other important disciplines in marketing communications. That’s where the professional connections you gain through St. Bonaventure’s IMC program become integral to your continued career growth.

Aside from the tens of thousands of connected SBU graduates who love to help fellow alumni, you’ll make numerous IMC connections who may be even more valuable to you. From Roswell Park to Fisher Price and ad agencies around the country, your professional network will soon rival that of Kevin Bacon. And you won’t have to work in a vacuum anymore.



Who can afford to spend a year or more earning a graduate degree that isn’t well respected by colleagues or potential employers? You certainly don’t want to waste your time earning a run-of-the-mill degree that isn’t going to distinguish you in any way. That’s why it’s important that your graduate degree is backed by a university with a proud, respected reputation. And with St. Bonaventure University, you can rest assured knowing that your graduate degree, whether earned online or in-person, carries with it a long and proud history, inspired for more than 150 years by the Franciscan values of individual dignity, community inclusiveness and service. So, yeah, our reputation is pretty good.



Putting your ideas and talents out there for all to judge isn’t an easy business. Designers. Programmers. Developers. Even Etch-a-Sketch artists. Every time you create something, you’re asking someone to judge your work. Thick skin helps. But a little confidence will go a lot further. But we’re not talking about being cocky. That’s annoying. We’re talking about a distinct professional confidence that stems from a solid understanding and mastery of integrated marketing communications. The kind of confidence that keeps you from second-guessing your next creative thought. And the kind of confidence will help to propel your career down whatever creative path you choose. And it’s precisely what you’ll gain as a graduate of St. Bonaventure’s IMC program.


If you’ve read this far, you’re probably at least somewhat interested in the program. Or you just have a lot of time to kill. Assuming you’re interested, why not talk to someone to learn a little more about it. So, go ahead, fill out our quick form, and someone will get in touch with you very soon. They’ll be nice. We promise.

Leave a Reply

You must be logged in to post a comment.